Multimedia Content Creator (short-term assignment)

Description Background As the lead United Nations agency on international development, UNDP works in 170 countries and territories to eradicate poverty and reduce inequality. We help countries develop policies, leadership skills, partnerships and institutional capabilities to achieve the Sustainable Development Goals. As outlined in the UNDP Strategic Plan 2026-2029, UNDP’s work is guided by four strategic objectives that together define our contribution to human development: expanding prosperity for all, strengthening effective governance, safeguarding a healthy planet and building crisis resilience. These objectives are enabled by three accelerators that drive transformative impact across our portfolio: digital and AI innovation, gender equality and sustainable finance. Through this integrated approach, UNDP supports countries to deliver tangible improvements in people’s lives and to advance sustainable development at scale. UNDP, through its Sustainable Finance Hub (SFH) ( https://sdgfinance.undp.org/ ), supports partners in promoting financing for the Sustainable Development Goals (SDGs). As an accelerator of the UNDP Strategic Plan, sustainable finance strengthens countries’ ability to mobilize, align and deploy finance at scale for national priorities. UNDP supports international and country level policy reform as a catalyst for system-wide change, stronger policy environments, better-functioning markets and more coherent financing strategies for sustainable development. SFH work is delivered through three interconnected portfolios: 1) Public Finance for the SDGs; 2) Private Finance for the SDGs; and 3) Global & Country Financing Policy Frameworks. The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) is the part of the United Nations Secretariat responsible for bringing together humanitarian actors to ensure a coherent response to emergencies. OCHA also ensures there is a framework within which each actor can contribute to the overall response effort. With its partners, OCHA contributes to principled and effective humanitarian response through coordination, advocacy, policy, information management and humanitarian financing tools and services. OCHA also manages the UN’s Central Emergency Response Fund (CERF) and almost two dozen country and regional pooled funds, which are unique instruments that allow donors to support urgent life-saving interventions delivered by trusted local and international NGOs and UN agencies. The Connecting Business Initiative (CBI) is a joint partnership between OCHA and UNDP dedicated to facilitating private sector engagement before, during, and after emergencies. Under the umbrella of CBI, OCHA is launching a new strategy to increase resource mobilization from the private sector – broadly defined as corporations, foundations, and individuals – for OCHA and its pooled funds. OCHA has two online fundraising platforms, crisisrelief.un.org and climaterelief.un.org . Donations to UN Crisis Relief go directly to relief organizations delivering life-saving aid at the front lines of the world’s most severe crises. UN Crisis Relief is run by OCHA with donations going to OCHA-managed global (CERF) and crisis-specific pooled funds. UN Climate Relief donations go to the CERF Climate Action Account and are used for anticipatory action, urgent life-saving relief, and strengthening resilience. CBI is recruiting a Multimedia Content Creator with graphics and video design experience who will be expected to contribute to shaping OCHA's approach to individual fundraising and corporate giving. Duties and Responsibilities The Multimedia Content Creator under the auspices of the UNDP-OCHA CBI programme will support the fundraising team of OCHA’s private sector fundraising strategy globally through the development of fundraising products and campaigns. The Multimedia Content Creator will be responsible for: Visual Content Creation and Design Support Develop and maintain a unified visual identity for fundraising products Design infographics, visual assets and social media templates to support fundraising and donor engagement initiatives across all platforms, including variations of assets tailored for testing in digital fundraising (e.g., A/B ad creatives, thumbnails, hooks, CTAs). Produce high-quality video content, including short-form videos, animations, explainers and motion graphics for campaigns, events, social media (with different formatting, aspect ratios and best practice per platform), websites and donor outreach (email campaigns, paid ads). Ensure all content is visually compelling, accessible and aligned with humanitarian storytelling principles. Source, curate and organize photography and footage from field operations, photo libraries and partner content libraries for use in fundraising campaigns. Deliver editable source files (Adobe Illustrator, Photoshop, Premiere Pro, After Effects, etc.) to support future reuse and adaptation. Ensure all content is visually compelling, accessible and aligned with humanitarian storytelling principles. Source, curate and organize photography and footage from field operations, photo libraries and partner content libraries for use in fundraising campaigns. Deliver editable source files (Adobe Illustrator, Photoshop, Premiere Pro, After Effects, etc.) to support future reuse and adaptation. Ensure all content meets technical requirements, including file sizes, resolution, duration and text-to-visual balance. Support the fundraising team in the conceptualization, design and rollout of fundraising campaigns targeting individuals, corporations and foundations. Translate campaign concepts into cohesive visual narratives, including campaign identities, key visuals, style guides and creative assets. Collaborate with fundraising and communications colleagues to ensure visual assets align with campaign messaging, donor segmentation strategies and audience targeting. Support seasonal and emergency-specific campaigns with rapid-response visual production under tight deadlines. Contribute to the development of stories, scripts and visual angles that enhance emotional resonance and fundraising performance. Monitoring and Performance Support Assess the performance of visual content through engagement metrics and feedback. Prepare alternative creative versions based on performance data (e.g., thumbnails, taglines, intro frames, calls-to-action). Maintain an archive of campaign assets and performance learnings to inform ongoing creative strategy. Ensure all creative outputs comply with tracking, accessibility and digital optimization standards. The incumbent may also perform other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization . The Multimedia Content Creator will work under the direct supervision of the Director of UNDP's Istanbul Centre for Private Sector in Development (ICPSD) and with matrix supervision from the CBI Digital Fundraising Specialist. Secondary reporting will also be provided by the Lead for OCHA’s Private Sector Fundraising (Partnerships and Resource Mobilization Branch). Competencies Core Competencies Achieve Results: LEVEL 2: Scale up solutions and simplifies processes, balances speed and accuracy in doing work Think Innovatively: LEVEL 2: Offer new ideas/open to new approaches, demonstrate systemic/integrated thinking Learn Continuously: LEVEL 2: Go outside comfort zone, learn from others and support their learning Adapt with Agility: LEVEL 2: Adapt processes/approaches to new situations, involve others in change process Act with Determination: LEVEL 2: Able to persevere and deal with multiple sources of pressure simultaneously Engage and Partner: LEVEL 2: Is facilitator/integrator, bring people together, build/maintain coalitions/partnerships Enable Diversity and Inclusion: LEVEL 2: Facilitate conversations to bridge differences, considers in decision making Cross-Functional &